The #BalmainArmy is a movement that continues to evolve with Olivier Rousteing at its helm. His success is the perfect balance of pop culture, social media, and creative genius needed to survive in the shifting culture of High Fashion and he has yet to disappoint with each season. After the uncanny success of the Balmain x H&M collection last fall and surprising almost no one by teaming up with close friend Kanye West for a Balmain x Yeezy collection, Rousteing has returned to form with a collection that is all his creation. Fall 2016 has even allowed for previously monochromatic runways to embrace difference (notably with H&M’s ultra-diverse runway and the interesting casting choices from Zac Posen and Ashish), but while other brands play catch-up, Balmain has been leading the way for years. Since the beginning of his tenure at Balmain, Olivier Rousteing has made it clear that filling his lineups with models from an array of backgrounds isn’t just a trend that he’s looking to follow—it’s a priority. Rousteing has gone on record regarding the importance of representation in fashion, and his shows continually reflect those values with its lineup of sexy, global beauties. The hair color switch-up between Kendall Jenner and Gigi Hadidis certain to make headlines, but having a runway where nearly half the models are women of color sends a message that reaches far beyond a sight gag, and one that shouldn’t go unnoticed. Elegant newcomers Genesis Vallejo and Dilone walked alongside stars like Ming Xi, Jourdan Dunn, and Maria Borges, proudly rocking her short ’fro, while Lineisy Montero tried on one of the show’s image-altering wigs. Bhumika Arora continued her action-packed season, while house favorites like Ysaunny Brito, Riley Montana, and, of course, Gigi Hadid continued their roles as members of Rousteing’s Balmain army. Even with identity-obscuring hairpieces, the cast made for a powerful statement about diversity, as well as what a modern runway ought to look like. Oli
Photographed by Steven Klein / Courtesy of Balmain
Olivier Rousteing is adding some new heavy ammunition to his #BalmainArmy in the form of three very familiar, very famous faces. No, they aren’t the rest of his close friends in the Kardashian Clan. This time, he’s drafting super models. Shot in black and white by legendary photographer Steven Klein are Cindy Crawford, Naomi Campbell, and Claudia Schiffer Rousteing’s Spring campaign for the house brings a new demographic into the mix: ’90s fashion icons. posing in the designer’s body-conscious and ruffled Spring creations. He showed off some teaser images to his 2 million troops on Instagram, including the likes of his celebrities friends who wear his clothes and support his vision (Kim, Kanye, Rihanna, Gigi, Kendall). “It’s a new chapter for Balmain,” began Rousteing told Vogue. “Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”
So it happened. It came and gone like a swift thief in the night. If you were there, you knew the crazy frenzy that would ensue around the release of yesterday’s Balmain x H&M collection, and what you probably experienced was pure mayhem. What’s amazing is that within a matter of hours of the release, the whole line was available via eBay which is not very surprising, but still impressive to take note of.
Designer women’s tops to Cop Alexa Chung’s Easy Style
Alexa can pull anything off, especially when she knows how to pair the best designer women’s tops together for an effortless look. I am dying over those snakeskin rodarte booties, and they are so part of Alexa Chung’s easy-going style. Alexa is known for her girly, yet tom-boyish pairings in most of her public appearances. You can usually find her in the cutest shift dresses paired with pointy and dainty flats, wearing the latest in Chanel designs or part of her collaboration for AG Jeans.
Here we mimicked her Vogue cover with a simple crisp white Max Studio designer women’s top, skinnies, simple jewelry, and a Balmain blazer. We love this look because of the casual approach that is so signature of Alexa Chung. There are many ways to steal the look for Alexa Chung, and it doesn’t always have to be the latest in runway couture. What’s great about Alexa’s style is that most of her looks look vintage, but she also is so talented at making the modern contemporary look vintage too.
She has without argue one of the world’s most enviable wardrobes and a Mulberry bag named in her honor, (move over Birkin bag) Alexa Chung has won British Style Icon three years running at the British Fashion Awards. Since commuting stateside, her style status – and designer wardrobe – has notched up a gear and she’s wowed us with some beautifully pulled-together looks, especially in her choosing of fabulous designer women’s tops. With a unique ability to stay ahead of the trends, she adds her own effortlessly chic twist to any outfit that perhaps the rest of us can’t pull of quite like she does. Put simply, whatever she wears, we want. It must be the model-esque physique and cute short hair only she can rock.