Photo: Courtesy of Victoria Secret
For all die-hard Victoria Secret lovers out there, this news may come as bad if you love their signature and affordable swim line. The lingerie brand announced it would be discontinuing their swim category and concentrate more on their new athleisure line. The decision was for the company to focus on resources and core merchandise categories, where the company believes the greatest growth potential exists.
VS made roughly $500 million last year with its swimwear business (about 6.5 percent of its total sales), but in August, the company reported lower sales in that category. The chain’s decision comes two months after Sharen Turney, former CEO of Victoria’s Secret, resigned and noted that the category was her “biggest disappointment, and we did it to ourselves.”
Call it the social media effect, but there is a noticeably change in the presentations of Paris Fashion Week. Ready-to-wear collections are continually becoming more sportswear and street style inspired. Dare we say, there are even notes of athlesiure in some of the pieces seent parading down the runways. The big fashion house, the ones with a noted pedigree and prestige, however, have been exempt from this sort of trend, if we can call it that. All of that is slowly changing, most notably with Nicolas Ghesquière’s latest presentation for Louis Vuitton which straddled the line between classic LV aesthetic and motifs that seem entirely new to the brand. This fall collection has a very distinct and palpable edginess, that looks like a further development into the themes explored for the Spring collection in October. With chunky utility hiking boots, chunky oversized sweaters, scarf dresses that balanced feminine with masculine, and even a military jacket thrown into the fray, the entire collection was a tribute to the steadily shifting definitions on female beauty. For the most part, Ghesquière designed counter to traditional concepts of pretty. Unlike last season, nods to the futurism of his Balenciaga years looked more overwrought than chic. He also went back further, to his intern days at Gaultier, for short jackets and articulated knitwear. “I guess, yes, there is something,” he said of the connection. “There is also probably a French way of mixing. Jean Paul is a big part of that.”
Nike has produced a series of short videos that are perfect for binging. Margot and Lily
follows the titular sisters as they navigate they step into each other’s shoes for the sake of a bet. Lily is the athlete: as in legit star-trainer status with 900,000 YouTube followers. Big sister Margot is the quick-witted friend you’ve always wanted.When it comes to sibling rivalry, they go all in. Which is why when Lily challenged Margot to a bet on New Year’s Eve to start her own fitness channel with 1,000 subscribers, Margot threw it right back that Lily needs to make three real friends. It’s a web series that is one part Broad City
, one part Girls
, and just smidgen of The Odd Couple.
In between all the laughs and slapstick, both girls are sporting some serious sporty chic. Lily’s style runs the gamut from track-star trendy to tennis-star demure and Margot’s got the casual yoga pants and matching jackets on lock, it’s a very pratical display of how to incorporate your workout gear in your everyday routine. Blame the designer athleisure boom or the annual glut of New Year’s resolutions to hit the gym on the regular, but this month you can expect to see even more women than usual wearing workout gear. Be it on the school run, in the line for morning coffee, over a business lunch, or even drinks, performancewear as everydaywear for women of all ages is becoming de rigueur. “I think wearing your athleticwear all day is more than acceptable,” says SoulCycle cofounder Julie Rice to Vogue, whose devotees are notorious for showing up to class decked out head to toe in the studio’s branded leggings, sports bras, tanks, and bandanas. “It’s a trend. People of all ages are wearing their workoutwear all day now, whether it’s leggings with a longer coat and a scarf, or someone younger wearing a cropped T-shirt with a denim jacket and some high-heeled boots. People shop for their athleticwear thinking, How can I wear this from the studio to the street?”
Photo courtesy of: Beyond Yoga
We all have them. That one or two motivating girlfriends you have on your Instagram feed, who always kills it in her summer bikini selfies, and just had one kid like two months ago, and you swear she could already have walked along side Gigi Hadid in the recent Victoria Secret Angel’s runway show. Bahumbug, er um, we mean….you inspire us!
So what to get the girl who you think has the mostest, when it comes to a super balanced life? Whether it’s some new performance gear, or a fancy shmancy juice subscription, to the girl who loves to cook but needs it to be gluten-free EVERYTHING, and to nutritional gadgets that makes healthy on the go that much easier. Whatever fitness level your fitness BFF is in, these gift ideas will inspire thoughtfulness and calorie shedding all into one.
Call the press, the term athleisure is here to stay and it’s been officially coined to the Merriam Webster dictionary as of late. According to Merriam-Webster, via The New York Times, athleisure will be defined as “casual clothing designed to be worn both for exercising and for general use.” Why is this ground breaking news? Well its terminology is not exactly new. Actually, it has had its official roots dating back all the way in 1976. But designers have recently been embracing this newish trend and creating an entirely separate line dedicated to athleisure wear.