February is here — and either you’ve been on a roll with your New Year’s resolution fitness goals, or you’ve fallen off the bandwagon just like the rest of us. Unless you’re working as professional supermodels like the Hadid sisters, some of us need the extra help to get us on track. Cue in the next trend in athleisure wear to help aid you: smart clothes.
The latest to hit wearable tech expands beyond your typical arm candy. Many products moved away from the wrist and onto, for example, the chest, the shoe, the sock, the belt, the shirt and even to the underwear. While they’re flicking off sweat, this new category in apparel can monitor things like breathing rate, heart rate, calories burned and more. Some even keep tabs on your form, alerting in real time you when you need an adjustment. Check out our top three notable round ups.
Photo courtesy of: Nimb
The world of smart wearables has brought fashion and tech in the kind of coupling we are into in our ever connected world today. It sounds futuristic and cool, a commixture of two sleek worlds that once had nothing to do with each other — but speed up to the present and you’ll find they’re now fully aligned. Everything from fashion shopping sites with their own apps to wearables, including smartwatches and fitness trackers, are the advancement of fashion-tech. Even 94 year old fashion accessory icon Iris Apfel, has welcomed tech in her life with a recent collaboration with wearables line Wise Wear.
When approaching the right smart tech jewelry for you, design is the first to consider. It should go without saying that function without design, is just not “fashion-tech.” Second should be what functions are the most important to you. The premise of wearable technology is to get you the information you need, when you need it, without you having to dig for your phone through the black hole that you call your purse.
The best look is a look of engagement people, and not the one where you’re constantly gazing at your phone in the presence of good company. That’s where smart rings come into play. Today we spotlight the super powers of the smart ring, which would seem like a match-made in heaven— but of course not all are created equally.
There are a multitude of apps that blend the world of technology and fashion seamlessly. Another one to step into the ring, is Armarium —a new luxury clothing loan app, will finally allow you to kiss the question, “when will I ever wear this again?” goodbye and makes your rounds in couture, runway and the latest accessories without so much as a worry to what use you need to make of them come midnight. First world probs.
Comprised of an elite team of fashion insiders, Armarium was officially launched in April 2016 through an invite-only mobile app, e-commerce platform and a New York City showroom. The program includes not only the ability to borrow pieces from their expertly curated lineup of couture, ready-to-wear, and accessories, but also, the option of hiring one of a number of professional stylists to assist with your day-of dressing needs. Dubbed the Style Brigade, some of the talent on Armarium’s retainer includes: Meredith Melling, Valerie Boster, Siobhan Bonnouvrier, Karla Martinez de Salas and Shiona Turini. Because Armarium doesn’t just send you clothes—it provides the look, too, if you want it.
Courrèges introduces self-heating outerwear.
The heat is on, literally.
We know we’re on the brink of breaking into summer officially, but we still can’t help thinking what’s next in outerwear. During Paris Fashion week back in March, French fashion house Courrèges kicked it up a notch by introducing three coats with self-heating technology. The three color ways came in black, blush pink, and in a houndstooth pattern. For their sophomore collection for Courrèges, design duo Arnaud Vaillant and Sébastien Meyer introduced these three tailored winter coats, each with an integrated heating system that’s activated by the push of a button, and can be charged with an iPhone cable, according to The New York Times.
“We started to think about the future of fashion, because design needs to work hand in hand with technology if we want fashion to evolve,” Vaillant told luxury e-comm site SSENSE in an interview. “The way we make clothes needs to evolve if we want more comfort and well-being. This transition is possible if technology responds to our primary needs: well-being and comfort.”
PopSugar Inc. wants to build a universal shopping cart for fashion-related mobile commerce. This isn’t news if you’re already familiar with using their specialized search engine for women’s apparel and accessories called ShopStyle. ShopStyle, which PopSugar Inc. acquired in 2007, was responsible for driving $1 billion in revenue to its retail partners last year, according to Brian Sugar, PopSugar Inc.’s founder and chief executive.
Already having being launched in April, ShopStyle won’t just redirect shoppers to complete purchases on retailers’ sites. Instead, ShopStyle aims to “tailor” the user taste profile by indicating pictorial brand references of what best identifies with the consumer. Then they enter their credit card information, and make purchases from dozens of retailers directly through the ShopStyle site and app.
The new Project September app is not a new concept when it comes to the brilliancy of how shopping apps are coming out in where photo-driven technology can help you nab your latest fashion obessions. Alexis Maybank, co-founder of Gilt Groupe (recently acquired by the owner of Saks Fifth Avenue), is jumping on the startup train in the world of fashion and shopping.
Just like most apps that provide a photo-driven shopping service, Project September aims to pull the guess work of what label and where did she buy it. The biggest difference with the app is that those items will be marked by green dots in which you’ll get more info — allowing you to buy it directly from the brand’s website.
Technology never ceases to amaze me. The on-going improvements in technology are today’s magic that of Houdini, which now rests in the palm of your hand. Here steps in the wondrous app that is Snap Fashion, which is our closet’s answer to that of Shazam for music. Snap Fashion is such an app with the perfect combination of camera and intelligent software coding. Snap Fashion creator, Jenny Griffiths, invented this app’s visual algorithm to help solve the everyday dilemma of trying to find the pieces you have in mind or see on the streets, and at the prices you can afford.
You may have seen this image of Bad Gal Riri circulating late last month. This photo was captioned, “Listening to Anti,” referring to her latest album release while pictured in her embellished Dolce & Gabanna gold crown headphones. Within less than 24 hours the $9,000 pair sold out. What’s with the $9,000 price tag? Well for starters it could be that they’re encrusted with Swarovski crystals and pearls, and bonus is that you can actually utilize them for your listening pleasure! What’s this about? Fashion that functions, holler.
Kendall Jenner at Michael Kors S/S 16 show, Photos: Rex USA
With NYFW in tow, it’s no surprise that live streaming and social media has bridged the gap between brands and consumers— making the once elusive world of high fashion more accessible than it has ever been. Social Media as everyone knows, is a complete necessity in order for any business to thrive these days. Building brand awareness, persona, and showcasing BTS previews have become dependent on these social platforms in order to reach the masses. But just as social media has become a love/hate aspect in interpersonal relationships; it has also taken a toll between designer relationships and their all-consuming audience who vie to post their in-the-know snaps to be shared instantaneously with the rest of the world. Although that’s knowingly used as a major tactic for designers, it’s also become the necessary evil that has some taking a step back.
It’s definitely a good and convenient time to be alive. Which as it should be as our world has become a fast, fast place to be in. With that being said, who has time to spend all this time beautifying? Some of us may have the luxury, but for the girl on the go these apps will help simplify the beauty matters at hand. With everything being wildly available at the touch of a button from ride shares, online dating, shopping, food ordering, and to even finding new girlfriends; beauty is joining in on the ring in a really big way. Order a blow dry right before girl’s night happy hour, or get a manicure before your scheduled Tinder date, either way there’s no excuse to not keep looking your best. Here are the best tried & true beauty apps to simplify and prevent any beauty blunders.