Future of Athleisure: Smart Clothes

Future of Athleisure: Smart Clothes

Photo: InStyle

February is here — and either you’ve been on a roll with your New Year’s resolution fitness goals, or you’ve fallen off the bandwagon just like the rest of us. Unless you’re working as professional supermodels like the Hadid sisters, some of us need the extra help to get us on track. Cue in the next trend in athleisure wear to help aid you: smart clothes.

The latest to hit wearable tech expands beyond your typical arm candy. Many products moved away from the wrist and onto, for example, the chest, the shoe, the sock, the belt, the shirt and even to the underwear. While they’re flicking off sweat, this new category in apparel can monitor things like breathing rate, heart rate, calories burned and more. Some even keep tabs on your form, alerting in real time you when you need an adjustment. Check out our top three notable round ups.

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Editor at Large @ Fashion Hauler

3 Ways to Style Your Leggings Outside of the Gym

4 Ways to Style Your Leggings Outside of the Gym

Photo: We Wore What

When it comes to leggings, we all know what the original intention of leggings was made for — which is gym wear, and is a whole lot easier to pull off than chic wear. But for a die-hard aficionado for all things comfortable and stretchy, the challenge is an embraced one. While we don’t encourage them for all occasions, a few styling tricks can elevate the everyday staple to a more polished look. Here, we show you three amazingly chic outfits you can rock for a day on the run or a casual night out — with the luxury of comfort being your little secret without sacrificing any style at all.

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Editor at Large @ Fashion Hauler

L’Oreal Launches Smart Hairbrush at CES: A Bargain at $189?

By: Jack Neff

Originally Published on Adage

How much would you pay for a smart hairbrush? L’Oreal is about to find out. Its Kerastase luxury hair-care brand is unveiling a $189 digitally connected brush at CES, injecting tech into a seemingly unlikely age-old product.

The Kerastase Hair Coach Powered by Withings, which will be available to consumers later this year, is billed as the world’s first smart hairbrush, developed in collaboration with L’Oreal’s Research and Innovation Technology Incubator. It features advanced sensors and product design from Nokia‘s Withings digital-health unit combined with patent-pending signal-analysis algorithms from L’Oreal to score the quality of hair and monitor the effects of various hair-care routines. An accompanying mobile app gives tips on how to brush hair and customized hair product recommendations.

Of course, a standard hairbrush starts under $5 at Walmart, but L’Oreal isn’t blazing new territory on the price front, not by a longshot. There are already $200-and-up handcrafted boar-bristle hairbrushes to be found. But this isn’t just about fancy materials or eye-pleasing design. It’s about the tech, which was enough to win the brush an International CES Innovation Award from TechTimes.com celebrating outstanding product design and engineering in consumer products.

“I’m not going to tell you that around $200 is not a high price for a brush,” said Guive Balooch, global VP of L’Oreal’s Research and Innovation Incubator. But he said hair brushes already on the market range up to $300 or $400 with no sensors or app, and even when the Hair Coach was tested by consumers without sensors, it performed well. “We didn’t want to make a connected brush that people wouldn’t love on its own,” he said.

Smart Hair Tools

The Kerastase Hair Coach Powered by Withings is a smart hairbrush that will sell for $189. Credit: Withings

But then there are the sensors and algorithms, which he said really do make a difference.

Research by L’Oreal scientists finds forceful hair brushing can cause damage, including breakage and split ends. The Hair Coach minimizes these risks using multiple sensors to provide information on the quality of hair and brushing patterns.

The tech includes a microphone that listens to the sound of hair brushing to identify patterns and provide insights on manageability, frizz, dryness, split ends and breakage. It also uses 3-axis load cells to measure force applied when brushing. An accelerometer and gyroscope further analyze brushing patterns and count strokes, providing feedback when brushing is too vigorous. Conductivity sensors on the splash-proof brush determine if the brush is being used on wet or dry hair to provide accurate measurement.

All these sensors feed data via Wi-Fi or Bluetooth to the app, which takes into account such weather factors as humidity, temperature, UV radiation and wind. Factoring in how people brush and environmental factors, the app provides a “hair quality score,” data on the effectiveness of brushing habits, personalized tips and Karastase product recommendations.

The smart brush is really more sophisticated than many fitness bands on the market that may sell for only $40 less, with considerably more sensors and more data collected and analyzed, Mr. Balooch noted.

How much difference will all that data make to people? He acknowledged that it’s hard to know until they try it, but he compared it to the My UV Patch that L’Oreal launched last year, where he didn’t know how much difference it would make until it was in widespread use.

“Now we have information on the UV patch where we see over 60% of the users have less sunburn, and more than 35% use more sunscreen and have healthier habits,” Mr. Balooch said. “I hope we have the same thing with the brush where people become aware of the right routines to use, or those who have color-treated hair or straighten their hair use the right treatments after.”

L’Oreal also will use aggregated and anonymized data to aid in product development, he said.

The company’s biggest consumer tech hit to date is probably the Makeup Genius augmented reality app, with more than 20 million people who have used it to virtually try on facial makeup, with the idea later applied to nails.

“Makeup Genius and My UV Patch both look to be transformative technologies,” Mr. Balooch said. “We hope the brush will be the third.”

These Smart Wearables Will Make You Want to Put a Ring on it

These Smart Wearables Will Make You Want to Put a Ring on it

Photo courtesy of: Nimb

The world of smart wearables has brought fashion and tech in the kind of coupling we are into in our ever connected world today. It sounds futuristic and cool, a commixture of two sleek worlds that once had nothing to do with each other — but speed up to the present and you’ll find they’re now fully aligned. Everything from fashion shopping sites with their own apps to wearables, including smartwatches and fitness trackers, are the advancement of fashion-tech. Even 94 year old fashion accessory icon Iris Apfel, has welcomed tech in her life with a recent collaboration with wearables line Wise Wear.

When approaching the right smart tech jewelry for you, design is the first to consider. It should go without saying that function without design, is just not “fashion-tech.” Second should be what functions are the most important to you. The premise of wearable technology is to get you the information you need, when you need it, without you having to dig for your phone through the black hole that you call your purse.

The best look is a look of engagement people, and not the one where you’re constantly gazing at your phone in the presence of good company.  That’s where smart rings come into play. Today we spotlight the super powers of the smart ring, which would seem like a match-made in heaven— but of course not all are created equally.

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Editor at Large @ Fashion Hauler

5 Skincare Products for Glowing Skin

 

skincare routine graphic

Getting the right skincare routine down can be pretty daunting. We all want that healthy dewy glow, but how can one achieve it? With a multitude of products out there, it takes a little bit of homework to figure out what’s best for your skin. We should point out that the first step to getting clear skin, is to start from the inside out. Incorporate tons of veggies, fruits, and drink plenty of water in your daily diet to flush out all those toxins. Not only will you see the results physically, but you’ll feel a whole lot of changes going on in the inside too. Bonus! Your skin is the largest organ, and is the gateway for expelling all the bad stuff that’s going on within. When you see redness or sudden breakouts, it’s an alert from your body saying, “Change what you’re doing sister —I don’t like it.”

As for skincare, get rid of all those drying cleansers and apricot scrubs you’ve been using. Those kind of products tear up the skin and bring more harm than good. Instead opt for gentle micro-abrasion products that are super gentle in getting rid of dead skin. Also make sure to moisturize daily, especially with ones that don’t have parabens and fragrances. We love using the Think Dirty app, that detects any hidden garbage in products that are harmful for your skin.

Check out our picks of the most beloved products out there that won’t break the bank, and get the results you’re looking for in no time.

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15 Warm Weather Pieces to Keep Your Cool This Summer

15 Warm Weather Pieces to Keep Your Cool This Summer

 

The heat is on and it’s that time again when those feelings of hating everything in your closet start to reappear. When buying for your summer wardrobe, it’s best to think about what’s airy and easy to throw on. One pieces and dresses are the jam. Throw it on and instant outfit, boom. We’re talking about pieces that can get some major rotation action in your every day styling. On your radar should be a summer sandal, good basic tops for easy pairings, shorts,  and skirts to take you in and out of the office. With our list of new summer fresh duds to get, we guarantee a bunch of OOooo’s and ahhh’s and where did you get that from your best girl buds that keeps you the best dressed in the group. Trust.

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Editor at Large @ Fashion Hauler

The Unexpected Father’s Day Gift Guide

The Unexpected Father's Day Gift Guide

 

Father’s day is fast approaching on June 19th, and for some (like me) it’s that dreadful time for us girls to give gifts to that of the opposite sex, especially when it comes to our dads! It’s daunting, and there’s a lot to sift through — whether that’s something techy, barbecue-y, or when it comes to adding a little something special to their personal style. Dads come in all sorts of shapes and personas these days, and there’s some good news to that as there’s a multitude of cool unexpected things that are sure to tickle his fancy. We’ve found cool art books, fun accessories from SSENSE’s epic 70% off sale, as well as some good old gadgety sifts through Brookstone’s.

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Editor at Large @ Fashion Hauler

Armarium Lets You Wear Luxury on Loan via Your Smart Phone

Armarium Lets You Wear Luxury on Loan via Your Smart Phone

Photo: Armarium

There are a multitude of apps that blend the world of technology and fashion seamlessly. Another one to step into the ring, is Armarium —a new luxury clothing loan app, will finally allow you to kiss the question, “when will I ever wear this again?” goodbye and makes your rounds in couture, runway and the latest accessories without so much as a worry to what use you need to make of them come midnight.  First world probs. 

Comprised of an elite team of fashion insiders, Armarium was officially launched in April 2016 through an invite-only mobile app, e-commerce platform and a New York City showroom. The program includes not only the ability to borrow pieces from their expertly curated lineup of couture, ready-to-wear, and accessories, but also, the option of hiring one of a number of professional stylists to assist with your day-of dressing needs. Dubbed the Style Brigade, some of the talent on Armarium’s retainer includes: Meredith Melling, Valerie Boster, Siobhan Bonnouvrier, Karla Martinez de Salas and Shiona Turini. Because Armarium doesn’t just send you clothes—it provides the look, too, if you want it.

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Editor at Large @ Fashion Hauler

20 Times Leandra Medine Proves Denim is Boss—And Her New Re/Done Collab

Man repeller redone denim fashion hauler

Photo: Man Repeller

It’s no question that one of the most covetable denim collections around belongs to that of  Leandra Medine, aka The Man Repeller. Whether we’re catching Leandra in a light wash or the deepest indigos, they’re a staple of both her front row and everyday style, as she slips easily from the enchanted Valentino boots to Paul Andrew heels and back again. This OG blogger has come out with her latest collab with none other than the team at denim Levi reviver Re/Done. She follows in the footsteps of  fellow Re/Done collaborators such as model Elsa Hosk, jewelry designer Pamela Love, and model Alessandra Ambrosia.

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Editor at Large @ Fashion Hauler

This Season’s Swimwear is Bringing Sexy Back

daryl hannah 1984 fashion hauler

Daryl Hannah shot by Helmut Newton 1984

Tis’ the season for all things skimpy, revealing, and most of all ventilating. It’s that favorite time of the year, (for me at least) in where I scour my favorite brands for what’s hot and what new innovative ideas when it comes to design that brands have whipped out. You can expect to see a lot of high french-cut onesies, as well as lots of lingerie turned swimwear with what’s trending for this summer.

It’s true, the money we pay these days for swimwear doesn’t really equate to how often some of us get to rock them. That’s why we’ve carefully chosen some to double up as a great body suit option to rock with boyfriend jeans or cut-off shorts to easily take you down from the beach, to party mode wear well-after. But don’t get us wrong, there’s definitely swimwear that’s taking the lingerie look a little too far, becoming a little too risque for public visual consumption. Let’s keep some of this stuff for the bedroom please.

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Editor at Large @ Fashion Hauler