Future of Athleisure: Smart Clothes

Future of Athleisure: Smart Clothes

Photo: InStyle

February is here — and either you’ve been on a roll with your New Year’s resolution fitness goals, or you’ve fallen off the bandwagon just like the rest of us. Unless you’re working as professional supermodels like the Hadid sisters, some of us need the extra help to get us on track. Cue in the next trend in athleisure wear to help aid you: smart clothes.

The latest to hit wearable tech expands beyond your typical arm candy. Many products moved away from the wrist and onto, for example, the chest, the shoe, the sock, the belt, the shirt and even to the underwear. While they’re flicking off sweat, this new category in apparel can monitor things like breathing rate, heart rate, calories burned and more. Some even keep tabs on your form, alerting in real time you when you need an adjustment. Check out our top three notable round ups.

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Editor at Large @ Fashion Hauler

L’Oreal Launches Smart Hairbrush at CES: A Bargain at $189?

By: Jack Neff

Originally Published on Adage

How much would you pay for a smart hairbrush? L’Oreal is about to find out. Its Kerastase luxury hair-care brand is unveiling a $189 digitally connected brush at CES, injecting tech into a seemingly unlikely age-old product.

The Kerastase Hair Coach Powered by Withings, which will be available to consumers later this year, is billed as the world’s first smart hairbrush, developed in collaboration with L’Oreal’s Research and Innovation Technology Incubator. It features advanced sensors and product design from Nokia‘s Withings digital-health unit combined with patent-pending signal-analysis algorithms from L’Oreal to score the quality of hair and monitor the effects of various hair-care routines. An accompanying mobile app gives tips on how to brush hair and customized hair product recommendations.

Of course, a standard hairbrush starts under $5 at Walmart, but L’Oreal isn’t blazing new territory on the price front, not by a longshot. There are already $200-and-up handcrafted boar-bristle hairbrushes to be found. But this isn’t just about fancy materials or eye-pleasing design. It’s about the tech, which was enough to win the brush an International CES Innovation Award from TechTimes.com celebrating outstanding product design and engineering in consumer products.

“I’m not going to tell you that around $200 is not a high price for a brush,” said Guive Balooch, global VP of L’Oreal’s Research and Innovation Incubator. But he said hair brushes already on the market range up to $300 or $400 with no sensors or app, and even when the Hair Coach was tested by consumers without sensors, it performed well. “We didn’t want to make a connected brush that people wouldn’t love on its own,” he said.

Smart Hair Tools

The Kerastase Hair Coach Powered by Withings is a smart hairbrush that will sell for $189. Credit: Withings

But then there are the sensors and algorithms, which he said really do make a difference.

Research by L’Oreal scientists finds forceful hair brushing can cause damage, including breakage and split ends. The Hair Coach minimizes these risks using multiple sensors to provide information on the quality of hair and brushing patterns.

The tech includes a microphone that listens to the sound of hair brushing to identify patterns and provide insights on manageability, frizz, dryness, split ends and breakage. It also uses 3-axis load cells to measure force applied when brushing. An accelerometer and gyroscope further analyze brushing patterns and count strokes, providing feedback when brushing is too vigorous. Conductivity sensors on the splash-proof brush determine if the brush is being used on wet or dry hair to provide accurate measurement.

All these sensors feed data via Wi-Fi or Bluetooth to the app, which takes into account such weather factors as humidity, temperature, UV radiation and wind. Factoring in how people brush and environmental factors, the app provides a “hair quality score,” data on the effectiveness of brushing habits, personalized tips and Karastase product recommendations.

The smart brush is really more sophisticated than many fitness bands on the market that may sell for only $40 less, with considerably more sensors and more data collected and analyzed, Mr. Balooch noted.

How much difference will all that data make to people? He acknowledged that it’s hard to know until they try it, but he compared it to the My UV Patch that L’Oreal launched last year, where he didn’t know how much difference it would make until it was in widespread use.

“Now we have information on the UV patch where we see over 60% of the users have less sunburn, and more than 35% use more sunscreen and have healthier habits,” Mr. Balooch said. “I hope we have the same thing with the brush where people become aware of the right routines to use, or those who have color-treated hair or straighten their hair use the right treatments after.”

L’Oreal also will use aggregated and anonymized data to aid in product development, he said.

The company’s biggest consumer tech hit to date is probably the Makeup Genius augmented reality app, with more than 20 million people who have used it to virtually try on facial makeup, with the idea later applied to nails.

“Makeup Genius and My UV Patch both look to be transformative technologies,” Mr. Balooch said. “We hope the brush will be the third.”

Get These Coveted Velvet Booties Before They’re Gone

Stretch Velvet Booties


These Stuart Weitzman booties are to die for. They are flying out of stores and on to the feet of icons such as Gigi Hadid. These make her effortlessly cool style a 10. Make sure to snag a pair and give yourself a much deserved style upgrade. You’re worth it!

It’s Pink Friday, huge sale on items from PINK!



Just in case you missed the memo there is huge sale happening at Victorias Secret. Our favorites are the new bralettes  available in new colors and designs. Pair them with a drapey open neck top and leave some lace peeking through for an effortless look that is sultry and comfortable. Fashion Hauler rates this sale an A+.

Beyond Yoga Fall Collection Preview


Sale happening! Check out Beyond Yoga’s new Fall preview


We love all of the new mesh styles! Wether you are hitting a class at Cardio Barre or practicing your yoga poses in your ultimate Zen space, these styles will make you look and feel your absolute best. Beyond Yoga knows you like staying active to keep that physique looking flawless. Take a look at the Fall preview before your favorites are gone forever.


This Smart Bra Will Jumpstart Your New Years Resolutions


New Year, New You, New Resolutions. According to research data, last year about 37% of American’s had resolved to stay fit and healthy, with indications that the same could be said true for this year. If you’ve already gone out and purchased and Apple Watch or a Fitbit to help monitor your progress, we’ve got something else you might want to try and it screams “GIRL POWER”. Canadian startup OMsignal is launching a biometric bra at CES 2016, the Consumer Electronics Association’s International Consumer Electronics Show this week in Las Vegas. That’s right, the world’s first smartbra. Not since Wonder Woman’s bullet-deflecting-bodysuit have undergarments been so vital to keeping women fit and healthy. While this bra isn’t equipped with heroic technology, it does come fitted with the same heart monitoring sensors as your health bands, except it’s way more accurate, being fitted so closely to your heart. If that doesn’t have you hooked get this: the bra is totally customizable for all your athleisure needs.

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Gigi Hadid x Tommy Hilfiger


Gigi Hadid is ending 2015 on a high note. After fulfilling her dream of walking in theVictoria’s Secret Fashion Show, our favorite model and all around It Girl Gigi Hadid is slowly becoming a renaissance woman. She models, she acts, and now she is a designer. After walking for Tommy Hilfiger’s Spring 2016 runway show, alongside little sister Bella, she’s teaming up again with the Americana brand, for a capsule collection that will be released in 2016. Next fall, Hadid will begin a run as Hilfiger’s newest global brand ambassador and promote a line called Gigi by Tommy Hilfiger. It also seems like Tommy himself is also thrilled. From a press release:

“I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,” said Tommy Hilfiger. “Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”

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Pucker with Tom Ford “Lips & Boys”

Stop the presses, Tom Ford has finally dropped the second collection in his fan favorite lipstick line Lips & Boys. This isn’t the first time Ford started trends with lipstick or called out the men in his life; last year, his inaugural Lips & Boys set featured colors called Jack (for the son he shares with husband Richard Buckley), Addison (first crush) and Tomas (nephew). This time around, he’s created shades inspired and based upon his favorite hunks of Hollywood. The collection has been long buzzed about since the internet caught wind of a Drake-inspired shade, but alas, it’s not the “Hotline Bling” pink we’d been hoping for. Instead, the Drake color is deep, metallic, purple.

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