L’Oreal Launches Smart Hairbrush at CES: A Bargain at $189?

By: Jack Neff

Originally Published on Adage

How much would you pay for a smart hairbrush? L’Oreal is about to find out. Its Kerastase luxury hair-care brand is unveiling a $189 digitally connected brush at CES, injecting tech into a seemingly unlikely age-old product.

The Kerastase Hair Coach Powered by Withings, which will be available to consumers later this year, is billed as the world’s first smart hairbrush, developed in collaboration with L’Oreal’s Research and Innovation Technology Incubator. It features advanced sensors and product design from Nokia‘s Withings digital-health unit combined with patent-pending signal-analysis algorithms from L’Oreal to score the quality of hair and monitor the effects of various hair-care routines. An accompanying mobile app gives tips on how to brush hair and customized hair product recommendations.

Of course, a standard hairbrush starts under $5 at Walmart, but L’Oreal isn’t blazing new territory on the price front, not by a longshot. There are already $200-and-up handcrafted boar-bristle hairbrushes to be found. But this isn’t just about fancy materials or eye-pleasing design. It’s about the tech, which was enough to win the brush an International CES Innovation Award from TechTimes.com celebrating outstanding product design and engineering in consumer products.

“I’m not going to tell you that around $200 is not a high price for a brush,” said Guive Balooch, global VP of L’Oreal’s Research and Innovation Incubator. But he said hair brushes already on the market range up to $300 or $400 with no sensors or app, and even when the Hair Coach was tested by consumers without sensors, it performed well. “We didn’t want to make a connected brush that people wouldn’t love on its own,” he said.

Smart Hair Tools

The Kerastase Hair Coach Powered by Withings is a smart hairbrush that will sell for $189. Credit: Withings

But then there are the sensors and algorithms, which he said really do make a difference.

Research by L’Oreal scientists finds forceful hair brushing can cause damage, including breakage and split ends. The Hair Coach minimizes these risks using multiple sensors to provide information on the quality of hair and brushing patterns.

The tech includes a microphone that listens to the sound of hair brushing to identify patterns and provide insights on manageability, frizz, dryness, split ends and breakage. It also uses 3-axis load cells to measure force applied when brushing. An accelerometer and gyroscope further analyze brushing patterns and count strokes, providing feedback when brushing is too vigorous. Conductivity sensors on the splash-proof brush determine if the brush is being used on wet or dry hair to provide accurate measurement.

All these sensors feed data via Wi-Fi or Bluetooth to the app, which takes into account such weather factors as humidity, temperature, UV radiation and wind. Factoring in how people brush and environmental factors, the app provides a “hair quality score,” data on the effectiveness of brushing habits, personalized tips and Karastase product recommendations.

The smart brush is really more sophisticated than many fitness bands on the market that may sell for only $40 less, with considerably more sensors and more data collected and analyzed, Mr. Balooch noted.

How much difference will all that data make to people? He acknowledged that it’s hard to know until they try it, but he compared it to the My UV Patch that L’Oreal launched last year, where he didn’t know how much difference it would make until it was in widespread use.

“Now we have information on the UV patch where we see over 60% of the users have less sunburn, and more than 35% use more sunscreen and have healthier habits,” Mr. Balooch said. “I hope we have the same thing with the brush where people become aware of the right routines to use, or those who have color-treated hair or straighten their hair use the right treatments after.”

L’Oreal also will use aggregated and anonymized data to aid in product development, he said.

The company’s biggest consumer tech hit to date is probably the Makeup Genius augmented reality app, with more than 20 million people who have used it to virtually try on facial makeup, with the idea later applied to nails.

“Makeup Genius and My UV Patch both look to be transformative technologies,” Mr. Balooch said. “We hope the brush will be the third.”

Get These Coveted Velvet Booties Before They’re Gone

Stretch Velvet Booties

 

These Stuart Weitzman booties are to die for. They are flying out of stores and on to the feet of icons such as Gigi Hadid. These make her effortlessly cool style a 10. Make sure to snag a pair and give yourself a much deserved style upgrade. You’re worth it!

It’s Pink Friday, huge sale on items from PINK!

V588185_CROP1(1)

 

Just in case you missed the memo there is huge sale happening at Victorias Secret. Our favorites are the new bralettes  available in new colors and designs. Pair them with a drapey open neck top and leave some lace peeking through for an effortless look that is sultry and comfortable. Fashion Hauler rates this sale an A+.

5 Skincare Products for Glowing Skin

 

skincare routine graphic

Getting the right skincare routine down can be pretty daunting. We all want that healthy dewy glow, but how can one achieve it? With a multitude of products out there, it takes a little bit of homework to figure out what’s best for your skin. We should point out that the first step to getting clear skin, is to start from the inside out. Incorporate tons of veggies, fruits, and drink plenty of water in your daily diet to flush out all those toxins. Not only will you see the results physically, but you’ll feel a whole lot of changes going on in the inside too. Bonus! Your skin is the largest organ, and is the gateway for expelling all the bad stuff that’s going on within. When you see redness or sudden breakouts, it’s an alert from your body saying, “Change what you’re doing sister —I don’t like it.”

As for skincare, get rid of all those drying cleansers and apricot scrubs you’ve been using. Those kind of products tear up the skin and bring more harm than good. Instead opt for gentle micro-abrasion products that are super gentle in getting rid of dead skin. Also make sure to moisturize daily, especially with ones that don’t have parabens and fragrances. We love using the Think Dirty app, that detects any hidden garbage in products that are harmful for your skin.

Check out our picks of the most beloved products out there that won’t break the bank, and get the results you’re looking for in no time.

Continue Reading

Bomber Jacket Essentials

4

Jackets are an essential part in every girl’s closet. Not only do they keep us warm, but they also complete any outfit. The Bomber Jacket trend has been re-appearing consistently, from the runway to magazine editorials. These jackets are super sporty chic, laid-back comfortable & easy to wear. The Bomber style originally emerged in the 20th Century, as it was used primarily as an outerwear garment in the Army. Fast-forward to today, and this style is spotted at many reputable clothing brands. With its relaxed cool fit, different brands are making their own reinterpretations of the Bomber Jacket, and we are loving all the different designs! We caught up with some of our favorite brands including Nasty Gal, Topshop, & Gucci, and we got a taste of their versions of the coveted Jacket style. From color vibrant, to cut-outs, & embroidered details, check out some of our favorite pieces below!

Continue Reading

Beyond Yoga Fall Collection Preview

071216-FALL-LAUNCH-01-NON-RETINA 

Sale happening! Check out Beyond Yoga’s new Fall preview

 

We love all of the new mesh styles! Wether you are hitting a class at Cardio Barre or practicing your yoga poses in your ultimate Zen space, these styles will make you look and feel your absolute best. Beyond Yoga knows you like staying active to keep that physique looking flawless. Take a look at the Fall preview before your favorites are gone forever.

 

Calvin Klein #MyCalvins Fall 2016 Campaign

calvin-1

Calvin Klein unveiled their Fall 2016 #MyCalvins campaign collection, and it’s one of their most eccentric to date. The brand has been committed to breaking boundaries as they collaborate with many different walks of life. This season’s campaign incorporated influential musicians, models, actors, and even recognizable faces from Social Media platforms, including Frank Ocean, Bella Hadid, Anna Ewers, and Kate Moss. With this season’s #MyCalvins campaign, the brand wanted to focus on emphasizing people with different backgrounds, by incorporating & showcasing each person’s own version of self-identity & individuality. The brand strategically also incorporated young & older well-known icons into the campaign, in an effortless way. The essence behind bringing different people together was to promote diversity & celebrate the qualities that make Calvin Klein a lifestyle brand. Calvin Klein’s fashion direction with this campaign wasn’t to showcase new products, but to really emphasize how people live in their Calvin products.

 

 

Continue Reading