Future of Athleisure: Smart Clothes

Future of Athleisure: Smart Clothes

Photo: InStyle

February is here — and either you’ve been on a roll with your New Year’s resolution fitness goals, or you’ve fallen off the bandwagon just like the rest of us. Unless you’re working as professional supermodels like the Hadid sisters, some of us need the extra help to get us on track. Cue in the next trend in athleisure wear to help aid you: smart clothes.

The latest to hit wearable tech expands beyond your typical arm candy. Many products moved away from the wrist and onto, for example, the chest, the shoe, the sock, the belt, the shirt and even to the underwear. While they’re flicking off sweat, this new category in apparel can monitor things like breathing rate, heart rate, calories burned and more. Some even keep tabs on your form, alerting in real time you when you need an adjustment. Check out our top three notable round ups.

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3 Ways to Style Your Leggings Outside of the Gym

4 Ways to Style Your Leggings Outside of the Gym

Photo: We Wore What

When it comes to leggings, we all know what the original intention of leggings was made for — which is gym wear, and is a whole lot easier to pull off than chic wear. But for a die-hard aficionado for all things comfortable and stretchy, the challenge is an embraced one. While we don’t encourage them for all occasions, a few styling tricks can elevate the everyday staple to a more polished look. Here, we show you three amazingly chic outfits you can rock for a day on the run or a casual night out — with the luxury of comfort being your little secret without sacrificing any style at all.

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L’Oreal Launches Smart Hairbrush at CES: A Bargain at $189?

By: Jack Neff

Originally Published on Adage

How much would you pay for a smart hairbrush? L’Oreal is about to find out. Its Kerastase luxury hair-care brand is unveiling a $189 digitally connected brush at CES, injecting tech into a seemingly unlikely age-old product.

The Kerastase Hair Coach Powered by Withings, which will be available to consumers later this year, is billed as the world’s first smart hairbrush, developed in collaboration with L’Oreal’s Research and Innovation Technology Incubator. It features advanced sensors and product design from Nokia‘s Withings digital-health unit combined with patent-pending signal-analysis algorithms from L’Oreal to score the quality of hair and monitor the effects of various hair-care routines. An accompanying mobile app gives tips on how to brush hair and customized hair product recommendations.

Of course, a standard hairbrush starts under $5 at Walmart, but L’Oreal isn’t blazing new territory on the price front, not by a longshot. There are already $200-and-up handcrafted boar-bristle hairbrushes to be found. But this isn’t just about fancy materials or eye-pleasing design. It’s about the tech, which was enough to win the brush an International CES Innovation Award from TechTimes.com celebrating outstanding product design and engineering in consumer products.

“I’m not going to tell you that around $200 is not a high price for a brush,” said Guive Balooch, global VP of L’Oreal’s Research and Innovation Incubator. But he said hair brushes already on the market range up to $300 or $400 with no sensors or app, and even when the Hair Coach was tested by consumers without sensors, it performed well. “We didn’t want to make a connected brush that people wouldn’t love on its own,” he said.

Smart Hair Tools

The Kerastase Hair Coach Powered by Withings is a smart hairbrush that will sell for $189. Credit: Withings

But then there are the sensors and algorithms, which he said really do make a difference.

Research by L’Oreal scientists finds forceful hair brushing can cause damage, including breakage and split ends. The Hair Coach minimizes these risks using multiple sensors to provide information on the quality of hair and brushing patterns.

The tech includes a microphone that listens to the sound of hair brushing to identify patterns and provide insights on manageability, frizz, dryness, split ends and breakage. It also uses 3-axis load cells to measure force applied when brushing. An accelerometer and gyroscope further analyze brushing patterns and count strokes, providing feedback when brushing is too vigorous. Conductivity sensors on the splash-proof brush determine if the brush is being used on wet or dry hair to provide accurate measurement.

All these sensors feed data via Wi-Fi or Bluetooth to the app, which takes into account such weather factors as humidity, temperature, UV radiation and wind. Factoring in how people brush and environmental factors, the app provides a “hair quality score,” data on the effectiveness of brushing habits, personalized tips and Karastase product recommendations.

The smart brush is really more sophisticated than many fitness bands on the market that may sell for only $40 less, with considerably more sensors and more data collected and analyzed, Mr. Balooch noted.

How much difference will all that data make to people? He acknowledged that it’s hard to know until they try it, but he compared it to the My UV Patch that L’Oreal launched last year, where he didn’t know how much difference it would make until it was in widespread use.

“Now we have information on the UV patch where we see over 60% of the users have less sunburn, and more than 35% use more sunscreen and have healthier habits,” Mr. Balooch said. “I hope we have the same thing with the brush where people become aware of the right routines to use, or those who have color-treated hair or straighten their hair use the right treatments after.”

L’Oreal also will use aggregated and anonymized data to aid in product development, he said.

The company’s biggest consumer tech hit to date is probably the Makeup Genius augmented reality app, with more than 20 million people who have used it to virtually try on facial makeup, with the idea later applied to nails.

“Makeup Genius and My UV Patch both look to be transformative technologies,” Mr. Balooch said. “We hope the brush will be the third.”

Breaking Banality: Jacques Marie Mage

Breaking Banality: Jacques Marie Mage

Photo: Jacques Marie Mage

Often times than not, the quest for originality in designer eyewear can seem to be daunting. Simple tweaks in standard shapes whether it’s oval, wayfarer, and aviator tends to all blend into one at the end of trying on numerous pairs. But what really differentiates one brand from the rest? Los Angeles-based designer Jerome Mage of Jacques Marie Mage eyewear sought out to disrupt the eyewear design game with his latest collection which, “breaks from the banality of retroactive fads and imitative fashion.”

Breaking Banality: Jacques Marie Mage

Photo: Jacques Marie Mage

Quality over quantity comes to mind when it comes to the philosophy behind the Jacques Marie Mage brand. What he does is special and with beyond good intent. The eyewear line results in a micro-produced high quality product, with limited quantity focusing on bringing subtle opulent details to the forefront. From the exquisite crafted Japanese acetate that’s built with a special concealed hinge, custom hardware rivets, gold hardware, and distinctive frame shapes – the luxury brand is worth the splurgy investment that you will be throwing down for it.

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Andy Wolf Sunglasses Online with SFTP

Andy Wolf Sunglasses can be the exclamation point to your whole entire outfit. For some, one’s signature look is not complete without it. Take style icons Anna Wintour, Karl Lagerfeld, Victoria Beckham, and fashion blogger Thrifts and Threads just to name a few of these style mavens who are rarely caught without the right pair that perfectly frames their faces. This is the same notion on why Shades for the People was conceptualized. SFTB was made for the fellow sunglass-obsessed, who are constantly on the look out for new and exciting brands who deliver exceptional design and incredible value. For many in some way, having the right pair of shades is a way of life.

It’s no wonder that when we stumbled across Austrian label Andy Wolf’s collection of eyewear, we knew we had to get our hands on it, and more importantly — be the first to carry it online. A new division of Andy Wolf Eyewear, Andy Wolf was conceived in 2015, focusing on exciting color combinations, classic eyewear shapes,  and abstract designs based around the 70s. Not only are the frames stylish in design, but they’re also specially fitted with Zeiss lenses which provide precision optics to deliver a high visual experience.

Andy Wolf Color Sunglasses at Shades For the People

Andy Wolf Colors

But don’t get us wrong—just because we’re the first to carry Andy Wolf online, doesn’t mean it hasn’t graced the faces of some of your favorite stylish celebs. Beyonce was spotted rocking a pair of Andy Wolf sunnies on her recent trip to Côte d’Azur. In fact they have a pretty huge cult following, and can be seen in some of the best style mags such as Wonderland, Marie Claire, and Vogue. For people who gravitate towards a retro-feel

Andy Wolf boasts a 90 step process to make a single pair of their coveted eyewear. Made in Austria, inspection is meticulously checked to ensure the best comfort and pass each test standard before it’s finally worn by you. In the field of eyewear, obsessiveness is a good thing. This is why carrying brands like Andy Wolf, aligns with what Shades for the People is all about— that every detail has to be pretty much perfect for glasses to be both beautiful and functional in design. We hope you’re as smitten with Andy Wolf as we are. With their multiple materials and textures in their frames, the only hard part is holding yourself back from collecting it all.

Andy Wolf Eyewear Styles

These Smart Wearables Will Make You Want to Put a Ring on it

These Smart Wearables Will Make You Want to Put a Ring on it

Photo courtesy of: Nimb

The world of smart wearables has brought fashion and tech in the kind of coupling we are into in our ever connected world today. It sounds futuristic and cool, a commixture of two sleek worlds that once had nothing to do with each other — but speed up to the present and you’ll find they’re now fully aligned. Everything from fashion shopping sites with their own apps to wearables, including smartwatches and fitness trackers, are the advancement of fashion-tech. Even 94 year old fashion accessory icon Iris Apfel, has welcomed tech in her life with a recent collaboration with wearables line Wise Wear.

When approaching the right smart tech jewelry for you, design is the first to consider. It should go without saying that function without design, is just not “fashion-tech.” Second should be what functions are the most important to you. The premise of wearable technology is to get you the information you need, when you need it, without you having to dig for your phone through the black hole that you call your purse.

The best look is a look of engagement people, and not the one where you’re constantly gazing at your phone in the presence of good company.  That’s where smart rings come into play. Today we spotlight the super powers of the smart ring, which would seem like a match-made in heaven— but of course not all are created equally.

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It’s Pink Friday, huge sale on items from PINK!



Just in case you missed the memo there is huge sale happening at Victorias Secret. Our favorites are the new bralettes  available in new colors and designs. Pair them with a drapey open neck top and leave some lace peeking through for an effortless look that is sultry and comfortable. Fashion Hauler rates this sale an A+.

5 Skincare Products for Glowing Skin


skincare routine graphic

Getting the right skincare routine down can be pretty daunting. We all want that healthy dewy glow, but how can one achieve it? With a multitude of products out there, it takes a little bit of homework to figure out what’s best for your skin. We should point out that the first step to getting clear skin, is to start from the inside out. Incorporate tons of veggies, fruits, and drink plenty of water in your daily diet to flush out all those toxins. Not only will you see the results physically, but you’ll feel a whole lot of changes going on in the inside too. Bonus! Your skin is the largest organ, and is the gateway for expelling all the bad stuff that’s going on within. When you see redness or sudden breakouts, it’s an alert from your body saying, “Change what you’re doing sister —I don’t like it.”

As for skincare, get rid of all those drying cleansers and apricot scrubs you’ve been using. Those kind of products tear up the skin and bring more harm than good. Instead opt for gentle micro-abrasion products that are super gentle in getting rid of dead skin. Also make sure to moisturize daily, especially with ones that don’t have parabens and fragrances. We love using the Think Dirty app, that detects any hidden garbage in products that are harmful for your skin.

Check out our picks of the most beloved products out there that won’t break the bank, and get the results you’re looking for in no time.

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